RUTHH / SERVICES
Paid acquisition needs a clear commercial brief and a measurement setup the team understands. We plan Shopify performance marketing across Meta Ads and Google Ads, connecting audience, creative, product availability and landing-page intent before recommending how to spend.
DISCUSS YOUR PROJECTWe examine the account structure, objectives, audiences, search intent and available performance history. The brief identifies priority products, margins, markets and acquisition constraints so campaign choices relate to the business rather than a platform recommendation alone.
We define campaign roles, creative themes, test questions and approval responsibilities for Meta Ads and Google Ads. Testing considers product messaging and audience context, with clear decisions about what will be produced, reviewed and changed. Creative production is scoped separately when needed.
Catalog advertising depends on usable product data. We review feed issues, product eligibility and consistency between ads, pricing, availability and destination pages. Landing-page recommendations address the promise made by the campaign; broader store conversion work belongs in a distinct CRO scope.
We review conversion definitions, consent effects, attribution windows and the differences between ad-platform and store reporting. Budget proposals state assumptions and review points. Reports connect spend, acquisition signals and trading context, distinguishing platform-attributed sales from a proven incremental contribution.
Campaigns should account for stock, margin and the products the business can support. A shared brief helps avoid sending paid traffic to unavailable products or offers that the landing page cannot explain.
An explicit test question and consistent reporting definitions give the team a basis for decisions. You can see which assumptions need further evidence instead of treating a single platform metric as the whole result.
Ad spend, creative production and management fees are separate scope decisions. Auction conditions, product economics, competition and measurement limits affect results. We do not promise a particular ROAS, CPA, revenue increase or profitable growth; budget changes require agreed authority and review rules.
Review markets, product economics, inventory and account history. Agree objectives, spend authority, creative resources and the measurement gaps that need attention.
Plan campaigns, product feeds, tracking checks and destination-page requirements. Confirm access, ownership, approval steps and the work needed before activation.
Activate the agreed scope with approved budgets and creative. Check delivery, product eligibility and conversion events, then record changes so results can be interpreted in context.
Assess results against agreed definitions and trading conditions. Recommend creative or budget changes, document the reasoning and identify when further measurement or landing-page work is needed.
Both can be included, but the channel mix follows the products, customer journey, available creative and measurement readiness. We do not assume every store needs both channels or every campaign type.
Spend and management fees are agreed separately. Account ownership, billing arrangements, budget limits and who can authorize changes are documented before campaigns are activated.
Feed review and campaign requirements can be included. Photography, video, copy production and ongoing creative volume need an explicit scope and approval process. Product information and eligibility issues may require input from your merchandising team.
Performance marketing manages paid acquisition and campaign decisions. SEO addresses organic discovery and technical search foundations; CRO investigates shopping friction and experiments within the store. We coordinate dependencies without treating these as interchangeable services.
We document conversion definitions and attribution settings, compare platform and store evidence, and explain discrepancies and uncertainty. Platform-reported ROAS is not treated as proof of incremental profit, and a reporting gap is not filled with invented results.
Share your store, target markets, current channels and the commercial question behind the campaign. Include any known stock, margin, creative or measurement constraints.
DISCUSS YOUR PROJECT